Alaan Launches Embedded Business Account for UAE Companies with ruya
UAE spend management platform Alaan has launched an embedded business banking account for companies in the UAE through a partnership with ruya. The new offering brings digital banking features directly into the Alaan platform, enabling businesses to manage key financial tasks within a single workflow.
According to the companies, the embedded account combines corporate cards, supplier payments, invoice automation, and accounting tools in one interface. The aim is to help UAE businesses centralise financial operations and reduce the manual work often associated with day-to-day finance management.
Streamlining B2B Payments and Invoice Processing
The new account supports local transfers as well as cross-border payments to more than 40 countries, with no transfer fees, according to Alaan. Businesses can also receive inbound customer payments through the same account, creating a more unified setup for both incoming and outgoing transactions.
Alaan said the platform uses AI to process invoices that arrive by email or upload. The tool extracts vendor information, VAT details, and due dates automatically. It also identifies duplicate invoices before they are processed and routes bills to designated approvers with a full audit trail.
The embedded account is designed to integrate with major accounting platforms, including Odoo, Zoho, Xero, and QuickBooks. In addition, businesses can add unlimited users to the account, while corporate card spending comes with cashback, according to the company.
Powered by ruya’s Banking-as-a-Service Infrastructure
The account is built on ruya’s Banking-as-a-Service infrastructure, giving Alaan users access to Shariah-compliant digital banking features within the platform. ruya is authorised and regulated by the Central Bank of the UAE.
Parthi Duraisamy, Co-founder and CEO of Alaan, said the launch is intended to address long-standing manual processes in finance teams across the UAE. He said a supplier invoice that once took hours to process can now be handled end to end in a matter of minutes.
Christoph Koster, CEO of ruya, said the collaboration allows UAE companies to access seamless, Shariah-compliant digital banking through the tools they already use in their daily operations.
Recent Growth at Alaan
The launch comes after Alaan recently committed AED 3 million to support local businesses by covering utility and telecommunications bills. The company, which was founded in 2022, also raised a US$48 million Series A funding round led by Peak XV Partners.
Alaan currently serves more than 3,000 finance teams, including organisations such as G42, Careem, and Tabby. The latest product expansion suggests the company is continuing to build out its spend management offering as demand grows for embedded finance solutions in the UAE.
Industry Analysis
The partnership reflects a broader shift in the UAE toward embedded financial services that combine banking, payments, and back-office automation in one environment. For finance teams, this type of integration can reduce processing time, improve visibility over spending, and simplify reconciliation across systems.
It also highlights the growing role of Banking-as-a-Service models in enabling fintech platforms to offer regulated financial products without building full banking infrastructure themselves. As more businesses seek efficiency and digital-first workflows, embedded business accounts may become an increasingly important feature in the region’s fintech landscape.
