Yango Group Invests in Comfi AI as First MENA Bet Through Yango Ventures
Yango Group has announced an investment in UAE-based fintech company Comfi AI through its venture arm, Yango Ventures, as part of the startup’s Pre-Series A round. The deal marks Yango Ventures’ first investment in the Middle East and North Africa (MENA) region, underscoring the group’s growing interest in early-stage companies building core business infrastructure.
The investment aligns with Yango Group’s broader strategy of backing startups developing solutions across fintech, logistics, and services for small and medium-sized enterprises (SMEs). According to the company, its approach combines support for its own product ecosystem with investments in businesses that address fundamental operational and financial challenges.
Comfi AI Targets SME Financing Gaps
Comfi AI develops embedded finance solutions for SMEs, including Buy Now, Pay Later (BNPL), invoice discounting, and dealer financing. The company’s tools are designed to integrate directly into supplier workflows, such as invoicing systems and partner platforms, allowing businesses to access financing within the flow of their existing operations.
By embedding financing into transaction processes, Comfi AI aims to reduce the time businesses spend waiting for payments and improve access to working capital. Yango Group CEO Daniil Shuleyko said the investment reflects the company’s focus on supporting infrastructure that enables business growth across markets.
He added that Comfi AI stands out because it integrates financing into transaction flows and can shorten payment cycles from months to a single day, helping businesses unlock capital more efficiently.
Yango Ventures Expands Regional Investment Footprint
Yango Group described its portfolio as spanning startups across MENA, Africa, South Asia, and Latin America. The backing of Comfi AI adds a MENA-based company to that portfolio and signals the group’s intention to participate more actively in the region’s fintech and SME innovation landscape.
The announcement also highlights continued investor interest in embedded finance, a model that places financial services within non-financial platforms and business processes. In the case of Comfi AI, this approach is aimed at helping SMEs secure financing without the need for separate lending workflows.
Industry Analysis
This investment points to a broader trend in MENA fintech: growing demand for embedded financial infrastructure that supports SME access to credit and improves cash flow management. For many small businesses, delayed payments remain a persistent challenge, making products such as invoice financing and BNPL increasingly relevant.
Yango Group’s first MENA investment through Yango Ventures suggests confidence in the region’s early-stage fintech ecosystem and its potential to support practical, workflow-based financial solutions. If more strategic investors follow similar approaches, embedded finance could become an increasingly important layer in the SME services market across the region.
