Yuno has announced a partnership with Tabby to enable buy now, pay later (BNPL) payments for merchants in Saudi Arabia and the United Arab Emirates, expanding access to interest-free instalment options at checkout.
The integration allows Yuno merchants operating in the two markets to offer Tabby as a payment method, giving shoppers the ability to split purchases without paying interest. The move comes as flexible payment options continue to gain traction across the Gulf, where consumers increasingly favour alternative checkout methods.
Yuno Adds Tabby to Merchant Payment Stack
According to the companies, Tabby will be available to Yuno merchants in Saudi Arabia and the UAE as part of their payment setup from the outset. Merchants can enable the integration through their Yuno account teams.
Yuno said the partnership is designed to help merchants respond to regional demand for payment methods that provide flexibility while avoiding traditional interest-based credit structures. The company said the addition of Tabby can support conversion rates and revenue growth by making checkout more familiar and convenient for customers already using the BNPL platform.
Juan Pablo Ortega, Co-founder and CEO of Yuno, said the MENA region shows strong demand for payment options that offer flexibility without relying on interest-based credit. He added that partnering with Tabby allows Yuno merchants to offer a payment method that shoppers already trust and use regularly.
Tabby’s Regional Reach
Tabby is one of the best-known BNPL providers in the Middle East. The company says it has more than 25 million users and processes over US$17 billion in annualised transaction volume. It also reports that two in three adults in the UAE and Saudi Arabia are registered on its platform.
The expansion of BNPL adoption in the region has been supported by relatively low credit card penetration in parts of the GCC, as well as consumer preference for interest-free payment options for cultural and religious reasons. BNPL services such as Tabby have grown by allowing shoppers to divide payments into instalments without incurring interest.
Zain Khan, Senior Director of Business Development at Tabby, said merchants using Yuno are not starting from zero when they enable Tabby, since many customers in the region are already active on the platform. He said this can help drive faster adoption, improve approval rates and create a smoother checkout experience for merchants expanding into Saudi Arabia or the UAE.
Industry Analysis
The partnership highlights the continued growth of BNPL infrastructure across the Middle East, particularly in markets where merchants are seeking locally relevant payment options to support cross-border and domestic commerce. For payment orchestration providers, adding widely recognised BNPL brands can strengthen their value proposition by improving checkout flexibility and merchant reach.
For merchants, the deal reflects a broader shift toward payment stacks that are built around consumer preferences in each market rather than a one-size-fits-all approach. In Saudi Arabia and the UAE, where digital commerce continues to evolve, the availability of familiar instalment products at checkout may help merchants capture demand more effectively and reduce friction in the buying journey.
